Woutex GmbH is a leading system provider for digital price tags and information labeling in the retail industry. They specialize in Electronic Shelf Labels (ESL), which help retail businesses streamline pricing updates and enhance customer engagement.
Woutex’s solutions automate the labeling process, enabling efficient management of price changes and product information across multiple locations.
Woutex needed to improve and customize their Mobile application to better support their Clients’ evolving needs. The primary goals of the project were to enhance localization, implement monetization features, rebrand the UI, and ensure seamless functionality across iOS and Android platforms.
Germany-based system provider for digital price tags and information labeling for retail
Apps for Businesses
Mobile App Development
Jira, TestFlight
Challenge: Tailoring the mobile application for diverse
linguistic audiences.
Solution: Translated and localized the app into
English and German, expanding its usability to cater
to different regions.
Challenge: Enabling users to configure price tags
quickly and accurately.
Solution: Developed a feature allowing users to
configure ESLs by simply bringing their phone
close to the label and entering the desired text and
price.
Challenge: Providing flexibility in price tag design for
different product types.
Solution: Created customizable templates for various
types of price tags, allowing users to easily adjust
settings through the app.
Challenge: Maintaining app performance and speed despite increasing features and data load.
Solution: Optimized code and implemented performance-enhancing techniques to ensure smooth operation under various conditions.
Challenge: Enhancing the user interface and experience to ensure intuitive and efficient interaction.
Solution: Refined the UI using best practices in design and user feedback to create a more user-friendly and attractive interface.
Challenge: Addressing and resolving issues to ensure a smooth user experience.
Solution: Continuous improvement and issue resolution through thorough testing.
We localized the app for English and German, tailoring it to diverse user bases and regional markets.
Integrated subscription models and trial periods to provide flexible pricing options and boost revenue.
Customized the app’s UI and functionality to reflect the updated brand identity and enhance user experience.
Executed app updates, introducing new features and ensuring seamless integration of enhancements.
Conducted thorough testing and resolved issues to improve the app’s stability and performance.
Implemented client-required functionalities and assisted with app releases.
Mirrored iOS functionalities for Android and assisted with Google Store releases.
Managed project scope, team coordination, client communication, and change requests.
Conducted manual testing of functionalities and bug fixes.
Expanded the app’s reach by providing multi-language support, facilitating international use.
Implemented successful monetization strategies, including subscriptions and trial periods, driving revenue growth.
Achieved a refreshed brand presence through effective rebranding and UI enhancements.
Enabled users to design and configure price tag
templates with custom text and images, using NFC to
set up labels easily.
Maintained clear communication throughout the project, keeping the client informed and engaged.
Ensured seamless collaboration and alignment through consistent updates and feedback.
Addressed challenges proactively, delivering creative solutions and overcoming technical hurdles.
Built a reliable partnership by consistently meeting project goals and delivering high-quality results.
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